VISIBILITY
vis·i·bil·i·ty (noun): the state of being able to see or be seen.
Search Engine Optimization
Search Engine Optimization, or SEO, is the work we do to help your website get found on Google when a user searches for a term or keyword that is relevant to your business and/or location.
Google looks for certain elements and markers when "deciding" which websites to show on the search results page. We know what those markers are and how to implement them to maximize your company's online visibility.
The more frequently (and the higher up!) your website appears on the search results pages, the more organic traffic your website will attract, and the more sales opportunities you'll ultimately have.
Unlike some advertising strategies that begin working immediately, SEO is playing the long game. SEO techniques are highly effective when implemented consistently over time.
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Blog content
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On-page optimization
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Offsite/guest blogs
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Link building
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Technical SEO
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Keyword research
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68% of online experiences begin with a search engine.
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Only O0.78% of Google searchers click on results from the 2nd page.
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53.3% of all website traffic comes from organic search.
WHAT IT IS
WHY YOU NEED IT
SEO ELEMENTS
GOOD TO KNOW...
Pay-Per-Click | Google Ads
Pay-Per-Click, or PPC, is also often referred to as Google Ads, Google AdWords, or paid search. The premise of this type of paid advertising is, just as the name suggests, based on the advertiser's commitment to pay the platform (typically Google) for each click the ad receives from internet users.
PPC ads offer a great variety of targeting options by demographics, location, interests, and more. They typically appear as text-only ads at the top (and at the bottom) of Google search results pages.
While SEO is a marketing strategy based on consistency and time, PPC brings traffic to your website almost immediately. Detailed targeting possibilities ensure that advertisers reach exactly the audience they hope to attract.
PPC campaigns work best in coordination with an optimized marketing funnel capable of properly converting PPC clicks into sales. Each PPC keyword should ideally go hand-in-hand with a landing page designed to accommodate that keyword only.
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Nearly 60% of users can’t tell the difference between a paid and an organic search result
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Nearly half of small businesses invest in PPC advertising
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Nearly half of people click on text ads
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For beginners, Google recommends a PPC ad budget of $10-$50 per day
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75% of people say they click on ads because they expect an answer to their question.
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GOOD TO KNOW...
Business Directory Listings
Think of business directory listings, sometimes dubbed local SEO, as Yellow Pages in digital format. Before the internet took the world by storm, businesses made sure to have a local presence in their area's phone book. After all, that's how most new customers were able to find them, and frequently even learned of a company's very existence.
Popular online business directories include Foursquare, Yelp!, HotFrog, Bing Places, and many others.
The more easily prospective customers can find your business, the better. At CORE Digital Brands we have access to 30+ of the most popular online business directories to enhance your company's online visibility.
A strong presence in various online business directories has an additional perk: every listing typically includes an option to list your website, and these backlinks can give your SEO efforts a valuable boost.
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46% of all searches on Google include local intent
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97% of users searched online to find a local business
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A purchase follows 28 % of all local searches
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70% of consumers will visit a store because of information found online
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WHY YOU NEED IT
GOOD TO KNOW...
Social Media Marketing
With the advent of every new social media platform, advertisers gain another marketing platform geared toward certain user demographics. Although one of the oldest social media platforms, Facebook is still the most popular -- followed by other major sites like Instagram, Twitter, LinkedIn, and more.
Social media ads offer incredible value to advertisers and some of the best returns on investment in the digital marketplace.
Social media advertisements not only create brand awareness, but also increase inbound traffic and help improve search engine rankings.
Facebook ads, especially, are very cost-effective and your advertising dollars can go a long way with the right messaging and targeting. For small local businesses, advertising on NextDoor can also be an attractive option. When combined with an active, engaging social media page, these ads go a long way in establishing brand loyalty.
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A majority of Facebook, Snapchat and Instagram users say they visit these platforms on a daily basis
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95% of those 18 to 29 say they useYouTube, along with 91% of those 30 to 49 and 83% of adults 50 to 64. However, this share drops substantially – to 49% – among those 65 and older.
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According to some studies, social media has a 100% higher lead-to-close rate than outbound marketing.
WHAT IT IS
WHY YOU NEED IT
GOOD TO KNOW...
Display Advertising
Display ads, also known as banner ads, can show up in a variety of online locations, and are often served to users who are visiting a website for related content. This type of digital ad usually consists of an image or graphic, text, and an embedded link leading to the advertiser's website.
CORE Digital Brands owns several digital assets that are ideal for businesses wanting to reach and saturate the local market. These digital assets include The Fort Bend Star and The Leader News, as well as the iconic Greensheet print and digital versions.
Display ads are capable of reaching highly customized target audiences wherever they are. Opportunities include remarketing strategies that attempt to reconnect with users who have previously visited your website, contextual targeting that serves ads based on user interest or search activity, and more.
Drive your company's visibility with display ads that reach your target audience in the right place, at the right time.
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Display ads provide great value for the money.
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Display ads reach customers at every stage of the funnel. from need awareness to purchase readiness.
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Display advertising can generate up to 300% more traffic
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Data from 2020 shows that display ads that used video as part of their creative received an 85% higher click-through-rate
WHAT IT IS
WHY YOU NEED IT
GOOD TO KNOW...
Gas Station TV
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SEO ELEMENTS
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WHY YOU NEED IT
GOOD TO KNOW...
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WHAT IT IS
Ever filled up your tank, watching the dollar amount flowing into your tank climbing higher and higher, only to be distracted by a video screen coming alive right there on the pump? That’s gas station TV! As a whole, gas station TV content comprises a mix of news casts, feel good stories, entertainment, movie or television previews and, of course, ads.
Gas station TV is a relatively new promotional concept that catches consumers at a downtime moment – after all, who wants to stare at the gallon counter for 3 minutes straight? Advertisers just like you now have this option to grab their target audience’s attention at the pump. Gas station TV is more attractive than ever for businesses of all sizes, thanks to its reach, effectiveness and excellent ROI.
WHY YOU NEED IT
The advertising aspect of gas station TV, of course, is where you come in! CORE Digital Brands has hundreds of gas stations available in major markets across Texas and the U.S., waiting for your ad. Capture your audience while gas station customers are on their way to work, home, or to go shopping. Advertise your products, services, events, even job openings – locally, statewide, or nationwide!
Choose your target demographics by neighborhood location, let us create your ad, and submit it for your 15-30 second spot. Because gas station TV advertisers can capture cell phone information of gas station customers who have seen your ad, retargeting those prospects is also a possibility.
GOOD TO KNOW
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Gas station TV draws data from credit card transactions at the gas station and mobile devices. This provides analytics on viewer profiles and shopping behavior. The data is anonymous, of course, and no names or personal information is revealed.
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Gas station TV companies reach up to 75 million unique viewers per month
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Gas station TV spots reach 1 in 3 American adults
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87% of people at the pump watch (or listen to) gas station TV telecasts