CREATIVITY
"Creativity is intelligence having fun."
~ Albert Einstein
Website Design
A modern website that attracts attention is the foundation of any marketing strategy. Websites with high quality images and SEO-optimized copywriting provide a professional look, hold the visitor's attention, and maximize your chances of being found on Google search results pages.
Think of your website as your online storefront.
A presence on social media is no longer enough. Websites tell the online world (and potential customers!) that you exist, that you're open for business, and that your company is legitimate.
All advertising and marketing strategies lead back to your website -- social media, email campaigns, Google ads, and more.
Your website can provide you with in-depth analytics on visitor frequency, behavior, and more, which in turn enables you to understand and target your audience better.
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93% of consumers' purchase decisions start with a search for websites able to fulfill a need
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A well-designed website enhances online visibility, credibility, and the appearance of professionalism
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Delivers lasting value
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Provides ease of access and contact for visitors interested in your product or service
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Serves as a data center and the basis for advertising and marketing campaigns
WHAT IT IS
WHY YOU NEED IT
GOOD TO KNOW...
Marketing Videos
Marketing videos are available in many forms.
Some are image slideshows with text and sound overlays. Others are composed of stock video footage relevant to your business. Others still are custom-made productions containing video footage shot at your business location or in a studio.
All marketing videos include a strong call to action, your business branding and logo, and contact information.
Marketing videos can be used for just about any marketing strategy. They can be used in text messages and email, on social media and in retargeting ads, in banners and, of course, on your website.
Videos are a powerful tool in your marketing toolbox. They are, in fact, the most-viewed content (branded and otherwise) on the internet.
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Viewers claim they retain 95% of a video message
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Videos are the number 1 way consumers discover a brand they later buy from
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93% of businesses got a new customer because of a video they posted on social media
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78% of marketers say video has directly helped to increase business sales
WHAT IT IS
WHY YOU NEED IT
GOOD TO KNOW...
Logo Design & Branding
Logo design is one of the first steps in visual branding. Logos must be chosen and designed carefully because they will represent the image of your company for the foreseeable future -- perhaps for as long as your company exists.
Logos send a strong, immediate message about your company, so be sure to choose your logo design wisely, with your vision of the future of your business in mind.
Your company logo tells potential customers a number of things at first glance, based on your choice of design, colors, taglines, and more:
Is your company trendy or conservative? Fun or elegant? Fancy or no-nonsense?
In a more subliminal way, your logo communicates your company's vision, goals and business approach.
In other words, your logo design may be one of the most important decisions you make as a business owner.
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Colored logos improve brand recognition by up to 80%
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30% of the world's top brands incorporate the color blue in their logos
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The average logo uses 2-4 different colors
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There are 7 primary types of logos: abstract, mascot, combination, emblem, lettermark, pictorial, and wordmark
WHAT IT IS
WHY YOU NEED IT
GOOD TO KNOW...
Copywriting Services
Copywriting can be found everywhere. In ever marketing text message you receive, on every website, every promotional email, every post on a Facebook page, every banner ad, every blog, and even every billboard you drive by.
Effective copywriting involves more than proper punctuation, knowledge of sentence structure, and good spelling skills. The best copywriters speak the language of your audience, find the right tone, and expertly weave their words for the greatest impact.
Not every one likes (or is good at!) writing. Sometimes we know in our head what we want to say, but it just won't come out right on paper or on the screen. Professional copywriters are not only experts at communicating your message in a clear (and sometimes creative) manner, they also know the intricate details of writing with specific readers in mind.
Social media, websites, emails, text messages, etc. all require different writing styles. A good copywriter knows the nuances required for effective writing on various platforms for various audiences, and adjusts their style accordingly.
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74% of online readers pay attention to grammar and spelling
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Headlines are the single most important aspect of effective copywriting
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73% of companies outsource their copywriting needs
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Formatting is important, too: good copywriters break up long passages of text for easy readability and visual scanning
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The proper use of keywords in blogs and web copy is crucial for any SEO strategy and online visibility